Driver relationship strategist and researcher focused on understanding how recruiting, communication, and everyday operations shape trust, behavior, and retention.
Nicole’s career in trucking has been built in the trenches, working across driver acquisition, recruitment marketing, marketplace growth, and fleet partnerships where the pressure to hire was real and the margin for error was thin.
That experience made one thing clear: fleets do not simply have a lead problem. Often, the deeper issue is a relationship problem. Drivers rarely describe leaving because of one major event. They describe a series of experiences across recruiting, communication, and operations that gradually changed how they viewed the company.
FleetGrowth Partners was created to study and strengthen that relationship. It is not a lead vendor or recruiting agency. It is a research-led Driver Relationship Advisory that helps carriers understand how the relationship develops, where trust begins to erode, and what those patterns mean for retention.
Retention is not a program you bolt on. It is the outcome of the driver relationship working: recruiting, communication, and everyday operations reinforcing trust across the lifecycle.
Our approach is informed by ongoing conversations with drivers and fleet leaders, along with research into how those relationships develop, strengthen, and sometimes quietly deteriorate.
FleetGrowth Partners was built around a simple belief: carriers make better retention decisions when they understand how the driver relationship develops across recruiting, communication, and everyday operations. The goal is to help fleets see where trust is strengthening, where it is eroding, and what deserves attention before turnover becomes the only visible signal.
Explore the Driver Relationship Lifecycle™ →
A 20-minute conversation gives us space to discuss what your fleet is seeing, where concerns are surfacing, and whether a deeper diagnostic look would be useful.