An open record of what we're learning from drivers and fleet leaders — the Driver Relationship Lifecycle™, the Research Guide Series, and the observations that keep surfacing along the way.
Most retention research begins at the exit interview, long after the decision was made. Our work begins at the other end of the relationship — in recruiting conversations, orientation, dispatch calls, and the first weeks on the job — through ongoing conversations with drivers, fleet leaders, and operational research into how driver relationships develop, strengthen, and sometimes begin to deteriorate long before turnover occurs.
Drivers don't experience recruiting, dispatch, payroll, and operations as separate departments. They experience one relationship, moving through stages — and trust is either reinforced or quietly spent at each one.
Who enters the relationship
Where the promise is tested
What keeps it active
What makes it endure
The outcome
Every stage either builds trust or spends it — there is no neutral interaction.
Most turnover is decided several stages before the driver gives notice.
The research traces where in the lifecycle the relationship actually changed.
New findings, guides, and driver interview insights are shared with the research community first.
Join the Research CommunityThe Research Guide Series turns what we're learning into something a fleet leader can actually use — one focused guide at a time, each built on driver interviews and audit findings rather than industry commentary.
Guides are released to the research community first. Once published, each one is added here as a free download.
Future Research Guide Series releases, new research observations, driver interview insights, articles and frameworks, and FleetGrowth Partners updates — sent as the work develops, not on a schedule.
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A Driver Experience Audit applies the same research method to your fleet — mapping where the driver relationship is built and where trust erodes, stage by stage.